Mobile Marketing (also aka SMS Marketing or Text Message Marketing) is the perfect solution for the auto service shop owner. Your messages will get it seen over 97% of times and users are hyper-active versus mobile coupons or offers choose a 10X higher redemption rate than all other format.
But how do you are making a mobile marketing campaign that is going to work? Start with improve the strategy.
Like taking a long road trip, you map out the trip to your destination. Likewise, you needed to map out your mobile marketing campaign. The 'destination' is really the purpose. What do you are searching for the campaign to succeed?
Mobile or text message marketing campaigns can be used a number of reasons; They could be built to get new customers; hire existing customers, build brand awareness as wll as make offers to serp visitors (and customers) for you.
The best Text Messaging campaign depends on a great offer. Most think that a great offer is just about the price. In Text Card Marketing, your offer should also be relevant. For the greatest results, it must provide a direct solution to a problem maybe a deal that the user can't forget.
As an example, for all you Auto Repair shop, you could make a text message produce like: Text "799oil' to "54321" to ones next oil change for just $7. 99 - Prohibitive Availability - Expires along with (date).
Ask yourself in the event it would inspire new customers to contact you? Do you question a $7. 99 oil change might create people text in? Indeed it would.
What's so good about of those with text message offer will be much:
- There is a definite call to action
- There is a clear benefit or method your prospect
- You instantly build interested parties of prospects and customers so that you can continue to market to your prospects with other offers
- Because you've always dreamed about stated "Limited Availability", you can stop the offer all the time (although my strong recommendation the if it's working... maintain it going)
Still not sure on our strategy? Compare the value creating the Text Message craigslist ad including all the costs related to doing the oil changes on the 'crazy' discounted price to that $1, 000 ad you placed in the newspaper fairly recently that only brought in order 2 customers. Each of which customers cost you $500. Your Text Messaging campaign and all the related costs as pointed out above cost effective. And you've still got all those customers for a list to continue showcase to and using them as repeat customers. Now this is where the money is!.