I recently ran 3 free lead generation demos for new the initial place using $100 in promoting and advertising spend each. These were over transmission shop owners within the 3 different states throughout larger metro areas. But they were hundreds of a mile apart, you will make sure the results are linked.
These statistics should supply good baseline on of the fact that current Internet marketing project is running.
Area BEFORE - $100 Spend
- 32 clicks
- $3. 12 average cost per click
- 6 Prospective customers generated
- 20. 69% vending rate
- $15. 69 per gallon prices per lead
Area B often $100 Spend
- 38 clicks
- $2. 66 inherent cost per click
- 5 prospective customers generated
- 13. 16% vending rate
- $20. 20 per gallon prices per lead
Area C often $100 Spend
- 32 clicks
- $3. 24 average cost per click
- 5 prospective customers generated
- 15. 62% vending rate
- $20. 66 cost per lead
What The actual Numbers Mean?
A "Lead" will be local customer quote request buying a valid name, telephone stack, year/make/model and description to assist vehicle problem. It does not include messages or calls where the customer need called the shop versus filling out the online form. Any direct call-in lead would improve conversion rate even much higher.
Bottom line: In August 2Auto Mechanic, approximately 5 transmission repair leads normally generated in $100 in advertising dedicate to Google. IE, if when you are spending $1, 000 a week in Google in bigger metro area, you should be generating much less 30-50 leads per thirty day period. If you are not quite, either the bidding substantially higher there, or either key phrases, ad or landing/page your own website not optimized properly.
As an assessment, in 2006 you should do generate approximately 50 successes for $100. The bidding war has grown the cost by 10 stretching exercises in 6 years. This much higher cost makes it also to have good keywords, a good ad even a solid web page/landing page whicj has been converting visitors to prospects. Otherwise you may be wasting piles of income.
Questions For Transmission Repair shop Owners:
- Are you currently doing any online commerce?
- Do you consider return on your internet promotion investment?
- Does your site regularly bring you leading edge leads?
- How ever determine your online price level budget?
- Are you satisfied with a lot of leads you are starting?
- How are your lead capture page leads sent to you and your manager?
- What rrs a delay between receiving essential and contacting that still left?
- Are you concerned that you are not spending enough / spending accumulated on marketing?
- Are you worried that your particular current online marketing challenge isn't as efficient as it may be?
- Do you feel that you don't understand online Auto Repair behavior furthermore could?
- When you search "transmission repair" on google, do you see your competitors, but not your shop?
- If you are generally on Google, are you receiving a regular degree of leads per day?
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